Do not only repeat ‘buy a ticket’; give people something useful in each reminder.
Information a visitor should find quickly
Keep your ticket page, posters and social posts consistent. Different prices or dates force visitors to work out which version is correct. Ask someone outside the organising team to read the announcement on a phone: is it immediately clear what the link is for?
- Event name and format: what should people expect?
- Date, doors opening, finishing time and exact venue.
- Ticket prices and clear information about any ticket fees.
- Who the event is for and relevant admission arrangements.
- The official ticket link and a reachable contact address.
- Practical details that influence the decision, such as transport or the programme.
Example sales launch announcement
Use this as a starting point. Your own photo, recognisable tone and a concrete programme explain why your event is worth attending.
[Event name] is coming! On [date], join us at [venue, town] for [one concrete sentence about the event]. Doors open: [time] Tickets: [price + clear information about any ticket fees] Practical details: [important admission arrangement or other useful information] Get your ticket at [official ticket link]. Questions? Contact [contact address]. See you there! [Organisation name]
Plan a few useful communication moments
Ask members, former leaders and partners to share the official announcement with relevant people. Choose a few channels you can follow up properly instead of being half-present everywhere. For personal emails, only use contact lists you are entitled to use for that purpose.
| Moment | Useful content | Check |
|---|---|---|
| Sales launch | Date, concept, price and ticket link | Link and checkout work |
| During sales | Programme, a real previous edition or a practical question | Images and details are current |
| Before a real price change | Early-bird deadline and the next price | Deadline matches sales settings |
| Final days | Transport, opening time and what to bring | No false scarcity or outdated quantities |
Example practical reminder
[Event name] is almost here! On [date], doors open at [time] at [venue]. [Add one useful new detail: programme, transport or a practical arrangement.] Still need a ticket? Get yours here: [official ticket link]. [Only if accurate: Presales close on date/time. After that, this specific arrangement applies: ...] Already have a ticket? Have your ticket email with its QR code ready at the entrance. See you on [day]! [Organisation name]
Make sharing easy for your venue and local partners
Do more than ask your venue, youth centre, former leaders or local sponsor for ‘some publicity’. Send a useful package: your own photo with permission to use it, a short announcement, date, price and final ticket link. Let each partner explain in their own words why the event suits their audience.
If the venue lists your event on its website or calendar, link directly to the correct ticket page. Visitors should not have to search through several social profiles. Never use a previous event’s buyer list as a public promotion list.
| Agreement | Who follows up? | What to supply |
|---|---|---|
| Venue event calendar | One venue contact | Date, address, admission arrangements and ticket link |
| A neighbouring association’s post | Someone on your team | Why it suits that association, with your own image |
| Sponsor visibility | Your sponsorship lead | Agreed placement, logo and deadline |
| Changed details or sold out | Your communications lead | The same update to every partner who shared the announcement |
This is a practical event partnership, not a guarantee of reach or sales. Make paid promotion or benefits in exchange for a publication clear.
Review results without claiming more than you know
Record the date, channel and message for each announcement. Then review ticket sales and incoming questions. A rise after a post is a useful clue, but does not prove every new order came from that post.
Owners of their own website can use Analytics to study visits when visitors consent. For your event, sold tickets and remaining capacity in Tickgetr are the practical starting point. Do not only chase more reach: find out what interested visitors still need to know.
Questions from your team
Should we buy adverts immediately?
Not necessarily. Start with a clear sales page, a working link and your relevant network. Paid promotion makes more sense once you know whom to reach, what to say and what budget you can allocate.
Can we say ‘almost sold out’?
Only when it is actually true. Check current stock and distinguish reserved places from any door allocation. Real, concrete information is more convincing than invented scarcity.
Does Tickgetr send these messages automatically?
No. These are examples to adapt and share through your own communication channels. They do not add a newsletter or advertising feature to your account.