Promise what you can deliver: a clear placement, an agreed period and a concrete deadline.
Choose sponsors that fit your organisation
Start with local businesses that know your audience or already support your association. Support can be money, printing, equipment or an agreed delivery. Discuss what partnerships fit your organisation before making contact.
Keep a short list of the business, contact person, team owner and next action. This prevents one shop receiving three different proposals. A personal reason for approaching them is more useful than a generic email to every company nearby.
Make the offer concrete
A logo on 200 tickets does not automatically mean 200 unique people consciously noticed the brand. Show an actual ticket example and explain the placement. Price the complete agreement rather than relying on an impressive-sounding number.
| Agreement | Specify |
|---|---|
| Contribution | The amount, equipment or service requested |
| Benefit | For example, a logo on newly issued tickets and one agreed thank-you post |
| Reach | An honest estimated ticket count, not guaranteed impressions |
| Delivery | Who supplies the logo, in what file and by when? |
| Follow-up | Who confirms the agreement and shares an example afterwards? |
Example message to a local sponsor
Replace the bracketed text and choose benefits your team will actually provide. Include a ticket example if you offer a logo placement.
Hi [name], We are [organisation] in [town]. On [date], we are organising [event] for [audience]. Because [specific reason this business fits], we wanted to ask whether you would consider supporting us. We are looking for [amount, equipment or service]. In return, we offer [specific benefit, such as a logo on newly issued tickets and a thank-you post]. We expect [supported estimate] visitors; this is an estimate, not a guarantee. We can share a ticket example so you can see the logo placement first. If you are interested, we can agree the contribution, artwork and deadline together. Would you be interested in working with us? Best regards, [name + role] [organisation] [contact details]
Arrange the logo before ticket sales start
Tickgetr supports up to six sponsor logos per ticket. Upload them under Edit event and check the ticket preview. Ask for a sharp image with minimal empty space around the logo. Wide wordmarks and tall emblems keep their proportions, so they fill their slots differently.
Let the sponsor review the preview if needed. To have the logo on every sold ticket, finish this before launch. Changes do not replace PDF tickets already emailed to buyers. Agree a final artwork deadline so ticket sales are not delayed indefinitely.
See sponsor placements on Tickgetr ticketsClose the agreement properly
This makes sponsorship a relationship with a local partner rather than a one-off request for money.
- Confirm contribution, benefits and deadline in writing.
- Appoint one contact for changes and artwork.
- Keep the approved logo with your event documents.
- Share an example of what you delivered afterwards and thank the sponsor.
- Record the contact agreement for the next edition and next volunteer team.
Questions from your team
How much should we charge for a sponsor placement?
There is no universal amount for a youth event. Consider your audience, the contribution requested and all promised benefits. A clear tailored proposal is better than guaranteed reach or results.
What if the sponsor sends the logo late?
You can add it to newly generated tickets. PDF tickets already sent do not automatically update. Agree what happens after the artwork deadline in advance.
More fundraising ideas from De Ambrassade (Dutch) (opens in a new tab).